Video Games Enter the Collecting Universe: Assassin's Creed, Avatar & Beyond
Gaming franchises including Assassin's Creed Valhalla and Avatar have released officially licensed digital collectibles on VeVe, with more arriving. Collectors can own limited-edition game characters and art, and display them full-scale in augmented reality through the app.
For decades, video game collecting meant one of two things: sealed cartridges in acrylic cases, or a shelf of figures from whatever franchises got physical merch deals. Most game art - the concept pieces, the character renders, the moments - lived and died inside the games themselves.
That’s changing. Gaming franchises have arrived on VeVe as officially licensed digital collectibles, and the lineup is already impressive.
Who’s here so far
Assassin’s Creed Valhalla brought Eivor and the world of the Viking-era epic to the platform - licensed collectibles of one of Ubisoft’s flagship franchises. Avatar followed with Jake Sully and the world of Pandora, a franchise that lives at the exact intersection of film and gaming.
And the pipeline keeps moving. VeVe has steadily expanded from comics and film into gaming IP, and the pattern is clear: major franchises, official licenses, limited numbered editions. Keep an eye on the drop calendar - gaming drops tend to sell through fast because the fanbases are enormous and the editions aren’t.
We’ve seen this movie before
Here’s the historical rhyme worth noticing. In the early 1980s, movie merchandise was an afterthought - until Star Wars proved that fans didn’t just want to watch a story, they wanted to own a piece of it. Action figures went from kids’ toys to a collecting culture that now fills convention halls.
Video games are hitting that same inflection point. Gaming is the biggest entertainment medium on Earth, its franchises run deeper than most film series, and its fans have spent thousands of hours inside these worlds. The emotional attachment is arguably stronger than film ever produced - you didn’t watch Eivor’s saga, you lived it.
Digital collectibles are a natural fit because the source material is already digital. A game character doesn’t need to be shrunk into a 6-inch PVC figure and lose detail in translation. The render you’re collecting is the render you played.
The AR angle: full-scale characters in your room
This is where it gets genuinely fun. VeVe’s AR mode lets you place collectibles in your real space through your phone - and game characters at full scale hit different. A Viking raider standing in your living room. A Na’vi towering over your couch (they’re ten feet tall - plan accordingly).
Physical game merch could never do scale. Statues top out at a few feet and a few thousand dollars. AR doesn’t care. It’s the closest thing to the characters stepping out of the screen, and it’s exactly the kind of thing you end up showing everyone who visits.
Browse the character pages to see what’s collectible from the gaming side right now.
Getting in
If you’re a game fan curious about all this, the barrier is low. Everything is priced in dollars, no crypto knowledge required, and drops are announced ahead of time on the calendar. Our VeVe review walks through the whole platform, and new collectors can start with US$10 in free credit - enough to grab a first piece without spending anything.
The movie-merch collectors of 1983 had no idea what they were at the start of. Gaming collectibles feel a lot like that right now.